Media artist Barbara Burchfield (left) and actress Olivia Wilde, co-founders of Conscious Commerce © Getty Images
Media artist Barbara Burchfield (left) and actress Olivia Wilde, co-founders of Conscious Commerce © Getty Images

Why the future of supply chains is circular

19 February 2016

As the world starts to grasp the idea that its resources are finite and what comes around must go around, a circular economy model could be the answer

We have reached peak ‘stuff’. That is the unexpected conclusion of a man called Steve Howard. It’s unexpected because Howard is the chief sustainability officer at IKEA, a company that excels at selling us yet more stuff. The trouble is, as Howard points out, our homes already burst with a surfeit of consumables, while our fridges and bins groan with landfill-bound surplus. The pressure on precious resources and our environment makes business as usual unsustainable.

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