Food firm Cargill is to map the supply chain of its high oleic canola oil as part of a transparency initiative.
From October, the 'Knowing Your Roots: from farm to table' programme will take customers and consumers through the whole supply chain, from seed development and the farmers who grow the canola, through oil processing and packaging, to the food service operators and food ingredient manufacturers who use the product, and to consumers.
Cargill said it could provide a transparent supply chain because it is a high oleic canola oil supplier and also a seed company.
“Understanding where food comes from is a priority for consumers,” said Kristine Sanschagrin, marketing manager of Cargill Specialty Seeds & Oils. “This initiative offers our customers the opportunity to tell that story.”
Cargill provides food, agriculture, financial and industrial products and services globally.