How to Buy Print

It is important that print is procured professionally and effectively not just from the commercial point of view, but also because the image which a printed product conveys about your company will influence how your suppliers and customers view your organisation.

Information about How to Buy Print

The printing industry was historically structured around general printing firms (so-called 'flat-shops') and newspaper publishing. Since the 1960s, the cost and rapid obsolescence of 'new technology', coupled with client and consumer expectations, have pushed an ever-increasing number of general printers into product specialisation. Like other businesses, printers understand the benefits of economies of scale, the concentration of resources and skills and the advantages of the green-field site.