Demand Planning

A professional guide on forecasting and managing demand levels. Demand drives the entire supply chain from suppliers to manufacturing, marketing, inventory, distribution and service to customers.

Information about Demand Planning

Demand planning, which forms part of an overall management strategy and affects many individuals and functions within an organisation, is just one element - albeit an important one – within demand management.

Demand planning is the management process within an organisation which enables that organisation to tailor its capacity, either production or service, to meet variations in demand or alternatively to manage the level of demand using marketing or supply chain management strategies to smooth out the peaks and troughs.

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