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Ethical Sourcing, Organisations and Brands

In the area of ethical sourcing, the role of the P & SM professional has never been more dynamic, with challenges from a stakeholder base willing and able to voice their opinions on a brand and the organisation it is associated with.

Information about Ethical Sourcing, Organisations and Brands

Think of a well known brand, perhaps Coca-Cola, Disney, Toyota or Gillette. What do you think each brand is worth? The results may surprise you. An annual survey by international consultancy Interbrand named Coca-Cola as the world’s top brand, valued at $67.50 billion. Yes, you read that correctly – billion US dollars.

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