Unethical behaviour and brand risk


Since mid-2013 when the horse-meat scandal first hit UK supermarkets we have seen how once reputable brands have been affected and consumer confidence in them and their goods damaged.

Tesco hurt by horse meat scandal

More than half (55%) of respondents said they would be put off buying from a brand associated with pollution in its manufacturing.

The 5 most significant risks and costs from unethical behaviour:

  1. Increased risk of doing business and the possibility of bankruptcy and severely damaged company brand and image.
  2. Decreased productivity.
  3. Increased misconduct and conflict internally.
  4. Decreased performance levels of employees.
  5. Increased employee turnover and more challenging employee recruitment.

 

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