Building your brand's ethical image


Bad press is just the tip of the ice-berg when it comes to the damage that can be caused to your brand by unethical behaviour.  However, through promoting and practising responsible procurement the benefits can be seen in many areas. In the 2019 CIPS Hays Procurement Salary Guide and Insights 38% said they would only work for ethical companies and over 59% stated company reputation as being very important – both in the Top10 factors to consider when looking for a new job.

Top 5 Benefits of Ethical Behaviour

• Attract customers and increase brand loyalty

Supply chain sustainability growing in importance

• Entice top talent and be an employee of choice – salary survey

Half of top job-seekers wouldnt work for unethical employers

Employers must debias systems and processes to close the gender pay gap

• Be a customer of choice with the right suppliers

Suppliers voices are getting louder

• Impact your local community and environment

Firms must end silence of environmental impact

Sainsburys calls on suppliers to help halve plastic use

• Impact strategy and legislation

Guide on Social and environmental public procurement

 

The next challenge for procurement teams is to move past environmental box ticking

The next challenge for procurement teams is to move past environmental box ticking

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