The 10 habits of highly effective marketing procurement managers

11 September 2013

After knocking on the door for some time (and in some cases forcing the way through), procurement’s involvement in marketing is picking up momentum.

A recent survey by FindGood found 42 per cent of companies now use procurement when selecting a marketing agency. And figures from the US Association of National Advertisers revealed 82 per cent of companies use procurement to review agency compensation, up from 56 per cent in 2010.

But, for some, the contribution remains contentious. A recent study by the IPA found while 48 per cent thought procurement’s involvement in pitches was fair and transparent, almost a third disagreed.

So if you are new to this category (or struggling to gain influence), what do you need to know? SM asked 10 pioneers and experts for their golden rules when it comes to marketing procurement.

To read the rest of this article you need to sign in:
Don't have an account? Register here


Not a CIPS member? Why not join CIPS to access a full range of benefits, including:

  • Access all areas of the CIPS Knowledge on-line library including tools and templates and Supply Management stories.
  • Enhance your network and get connected to a global community of 120,000 in 150 countries.
  • Stay in touch and up to date through member only events and branch meetings.
  • Annual subscription to Supply Management magazine.
  • 10 per cent discount on all training courses, workshops, seminars and conferences.
  • Up to 15 per cent discount on books from the CIPS book store, including course books and a range of further reading text books.

And much more. Click here to join >

Up to-£40k dependent on experience
GX2 Technology Group
Competitive remuneration package
Beaumont Select
CIPS Knowledge
Find out more with CIPS Knowledge:
  • best practice insights
  • guidance
  • tools and templates