Razor blades © Harry's/HF Global
Razor blades © Harry's/HF Global

How Harry's cut the competition down to size

24 March 2016

Using an integrated vertical supply chain has helped Harry’s disrupt the US razor industry

A frustrating customer experience led to  a start-up that is unsettling the $2.4bn (£1.7bn) men’s shaving market in the US. After spending 20 minutes in a pharmacy searching for razors, Andy Katz-Mayfield was left $20 out of pocket and feeling fed up. Deciding he could do better, Katz-Mayfield approached friend Jeff Raider, who was one of the founding team at trendy eyewear business Warby Parker, with an idea for a new company.

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