Go figure: the statistics on Valentine’s Day - Supply Management
Red roses © 123RF
Red roses © 123RF

Go figure: the statistics on Valentine’s Day

Paul Snell is managing editor at Supply Management
12 February 2016

Ahead of Valentine’s Day on Sunday, SM attempts to break down the logistics of love.

100 million
That’s the amount of flowers logistics provider UPS expects to deliver throughout the US as Valentine’s gifts. This would fill 70 Boeing 767 aeroplanes. Some 90% flowers will travel through Miami International Airport, as the majority of flowers are imported from South America, primarily from Ecuador and Colombia.

$0.25-$0.50 a day
The approximate wage of a cocoa farmer in West Africa. With a spend of $1.6 billion on Valentine’s chocolate in the US last year, Fair Trade USA is attempting to highlight the labour issues that affect the sector.

A report published in July last year by Tulane University in New Orleans found the number of children involved in hazardous cocoa production in Côte d’Ivoire had risen by 46% between 2008-09 and 2013-14. But in Ghana the number fell by 6% over the same period.

380%
It’s no longer just flowers and chocolates being sent as gifts. Delivery business Parcel Hero reported a 380% rise in the number of women’s hats it delivered in 2015. Rings and bracelets were down 27% and chocolate down by 12%, but lingerie rose by 200%.

4p per litre
If you are looking for an alternative gift for the purchaser in your life, how about a fuel card to save money on petrol? “Love means never having to pay full price,” says Steve Clarke, group marketing manager for The Fuelcard People – a sentiment likely to be echoed by many procurement professionals.

$10,000
If you bought someone a fuel card last Valentine’s Day and need to make up for it this year, the St Augustine Bayfront Historic hotel in Florida may have the solution. Order the $10,000 Diamond Martini experience, and staff will visit a local jeweler to select a ring, necklace, pendant or earring. The hotel’s mixologist will then serve your loved one the one karat diamond in a cocktail of finest gin or vodka.

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