As the world starts to grasp the idea that its resources are finite and what comes around must go around, a circular economy model could be the answer
We have reached peak ‘stuff’. That is the unexpected conclusion of a man called Steve Howard. It’s unexpected because Howard is the chief sustainability officer at IKEA, a company that excels at selling us yet more stuff. The trouble is, as Howard points out, our homes already burst with a surfeit of consumables, while our fridges and bins groan with landfill-bound surplus. The pressure on precious resources and our environment makes business as usual unsustainable.