Sometimes working together can be best for all parties, even rivals
It was 20 years ago when two academics wrote a book heralding a new era of collaboration. Co-opetition pronounced that the old rules of competition were dead. By using business relationships and working with rivals, everyone could win, argued authors Adam Brandenburger and Barry Nalebuff. Supporting their strategic vision, they cited numerous examples of corporations thriving because they had already collaborated with other businesses.