Supply audit: Speedo - Supply Management
Speedo LZR fastskins proved controversial in the 2008 Olympics @ Speedo
Speedo LZR fastskins proved controversial in the 2008 Olympics @ Speedo

Supply audit: Speedo

Uncovering the sometimes controversial swimwear brand that leaves little to the imagination

Only one thing comes to mind when you think of Speedos...

If you don’t refer to them by the brand, there becomes an issue about etiquette. So it is quite useful that most people know swim briefs as Speedos. The extremely tight style that leaves nothing to the imagination may define the brand, but its status exceeds its actual sales in the company’s portfolio, with some estimating that briefs make up less than 2% of global sales.

 

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