Avocado production continues to climb steadily ©123RF
Avocado production continues to climb steadily ©123RF

Global avocado shortage fails to dent demand

Will Green is news editor of Supply Management
6 October 2017

Drought and flooding have caused global shortfalls in the supply of ‘green gold’, while demand continues to rise

Perhaps it is a measure of how far the not-so-humble avocado has come that it is now the stuff of royal gifts.

When Prince William paid an official visit to a leisure centre in Merseyside this September – leaving Kate at home, suffering with severe morning sickness – a little boy very sweetly handed over an avocado tied with a ribbon. Young Archie’s mother also suffered from morning sickness and eating avocados had proved effective against nausea.

The fruit’s appeal shows no sign of abating, riding a wave of hipster popularity – usually the Hass variety in the US and western Europe. US consumers are spending almost $900,000 a month on avocado toast, according to payment company Square. In June 2014, the figure was just $17,000, but by June 2017 it had reached $890,500.

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