"I'm never going to put boundaries on myself ever again," said Nadiya in 2015 ©Getty Images
"I'm never going to put boundaries on myself ever again," said Nadiya in 2015 ©Getty Images

How to build a brand like Nadiya Hussain

6 October 2017

Reality TV stars fade faster than they appear but the superstar baker seems to have created something a little longer lasting

Two years after claiming victory on one of the nation’s favourite shows (which has just broadcast its 2017 finale), a positive spotlight still shines on the 2015 Great British Bake Off winner. Having won over the public with her passion, determination and honesty – topped with an emotional acceptance speech – Nadiya Hussain has used the same traits to become a business phenomenon.

“I’m never going to put boundaries on myself ever again,” she said, clutching her winning bouquet. “I’m never going to say I can’t do it. I’m never going to say ‘maybe’. I’m never going to say ‘I don’t think I can’. I can and I will.”

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