Business class proves less attractive

24 February 2000
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24 February 2000 | David Arminas

UK business travellers are increasingly favouring low-cost airlines and choosing to go business class less often, a major study has found.

The fourth annual Travel in Business survey by Company Barclaycard showed that 39 per cent of business travellers had flown on low-cost airlines, such as easyJet and British Airway's Go, in 1999/2000 - up from 28 per cent in 1998/99. And 91 per cent said they would continue to use such airlines, compared with 86 per cent in 1998/99.

The survey revealed that business-class travel had fallen for the fourth consecutive year, down to 28 per cent of all business travel from 47 per cent in 1996/97. Sixty per cent of business-class travellers believed that the fare does not represent value for money, a figure that has remained fairly constant since the 1996/97 survey.

Unsurprisingly, using the Internet to book tickets for business travel had increased from 0 per cent in 1997/98 to 28 per cent in 1999/2000.

The survey of 2,000 UK business travellers showed that most consider Virgin Airlines to be the best for reliability, customer service, food quality, entertainment and business facilities.

It also showed that video-conferencing is being used more as an alternative to travel. Around 30 per cent of business travellers had used it in 1999/2000.

SMfeb2000

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