Firms prefer e-commerce to good strategy

18 October 2000
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19 October 2000

Businesses are concentrating too much on e-commerce and neglecting business strategy, say industry experts.

Michael Roberts, business process improvement manager at Rolls-Royce, speaking at this month's Captains of Industry conference in London, said firms are so desperate to jump on the e-commerce bandwagon that they fail to think through what is best for the company.

Firms are introducing websites and e-procurement for their own sake, he said.

Moira Crabtree, purchasing director at insurance company Royal & SunAlliance, agreed. "Too many organisations see e-procurement as a panacea for procurement," she said.

Firms were also failing to consider how e-commerce will affect staff. "If you don't spend time educating and training people on the new ways of doing business, you won't get the benefit you need," Roberts said.

Before implementing e-procurement at Rolls-Royce, Roberts, then procurement manager, produced literature to help people understand what the effects of e-commerce would be.


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