GroupTrade aims to take smaller players online

6 September 2000
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07 September 2000

Future users of online trading exchanges will be looking for hubs with a solid financial footing that prove they help with supply chain efficiencies, according to the new boss of marketplace GroupTrade.

Brinert Badal-Varda, recently appointed as chief executive of the start-up company, told SM: "The Internet is now not new and is really only a facilitator."

For an exchange to be successful it had to show efficiencies and win market share, said Badal-Varda, who moved last month from Samsung Electronics UK, where he was in charge of its supply chain.

GroupTrade, which went live at the end of August, specialises in supply chain efficiencies for small companies. Badal-Varda acknowledged that this was a difficult market. "These companies are a bit cautious. They are wary of new technology and don't really trust online work."

But, he added, smaller enterprises can generally move more quickly than large corporations once they have taken the decision to go online.


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