19 July 2001
Bookmaker Ladbrokes and microchip designer ARM are among the first 10 organisations to be awarded a "global badge of corporate responsibility" by the GoodCorporation, set up last year to promote fair ways of working. The organisation claims its approval is the first badge of corporate social responsibility open to all organisations.
Its 21-point charter, devised with the Institute of Business Ethics, tests fairness to staff, customers, suppliers and shareholders, and whether they contribute to the community and help to protect the environment.
Vicky Pryce, chairman of the GoodCorporation and chief economic adviser to consultancy KPMG, said: "Our hope is that the clear benefits of being a good company will help to extend corporate responsibility from the few to the many."
Jonathan Brooks, ARM's chief financial officer, said the award would benefit the firm by showing investors "that we take corporate social responsibility seriously".* Information on the GoodCorporation and the other winners is available at www.goodcorporation.com/en/