UK firms lack long-term e-commerce strategies

23 May 2001
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24 May 2001 | Robin Parker

Many British companies implement e-commerce solutions with no long-term strategy for how to use them, a new study suggests.

E-business in the UK and Germany, commissioned by communications group BT Ignite, found that 29 per cent of the UK firms surveyed admitted that short-term commercial pressures drive their e-business strategy. The overriding concern, identified by 71 per cent, was that e-business gave them a more progressive corporate image.

Only around half develop business plans prior to implementation, and just 30 per cent said using it had cut their operating costs.

External suppliers, in particular design agencies, Internet service providers and consultancies, have benefited from using e-commerce. More than half of the companies said they used it, two-thirds of which said relations with clients had improved.

Media research group e-Mori interviewed senior executives responsible for e-business strategies at 200 companies.


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