Tesco to wage war on cut-price jeans ruling

7 August 2002

8 August 2002

Retailer Tesco is to fight for changes to European trade legislation after the High Court ruled that it could not sell cut-price Levi Strauss jeans from outside Europe without the company's permission.

The supermarket giant had claimed that such a ruling would abuse its rights as a retailer with freedom to own and deal in property. But the High Court said the argument was "devoid of any substance" and supported last year's European court ruling in Levi's favour.

It said importing jeans from the "grey market" outside the European Economic Area infringed Levi's trademark rights.

Tesco will continue to sell jeans sourced from Europe at about two-thirds of their recommended retail price. It will campaign for a change in legislation.

John Gildersleeve, Tesco's commercial and trading director said: "It's time for the law makers, the government and the European Union to get this law changed."

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