Price and taste outrank ethics for food shoppers

28 November 2002
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28 November 2002

Consumers buy products mainly on price, taste and sell-by date rather than claims to be environmentally friendly or beneficial to producers in developing countries, according to a survey.

The Institute of Grocery Distribution (IGD) put the market for so-called ethical food at around 10 per cent, although a similar survey from the Co-operative Bank suggested it was closer to 30 per cent of retail sales.

The IGD survey found that many consumers were interested in how food was produced, especially after the foot and mouth outbreak, but less than a quarter of consumers considered animal welfare issues when deciding what meat to buy.

SMnov2002

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