BT seeks 700% increase in revenues with new platform

31 October 2002
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31 October 2002 | Robin Parker

BT aims to increase its revenue from hosting e-marketplaces by 700 per cent in the next two years with the launch of a reconfigured trading platform.

The telecommunications giant has joined Oracle and consultancy firm PMMS to deliver BT Transact. The company hopes more than £1 billion of goods will be traded annually on the platform by 2004.

The Transact platform includes managed services that allow users to conduct auctions and sourcing, use online catalogues and create private trading exchanges.

The move marks the end of BT's three-year strategic partnership with solutions provider Commerce One on its previous offering, Marketsite.

The Ignite name will also be dropped from marketing activities to focus on the new brand.

Buyers and suppliers using trading platforms from any major vendor can be integrated into the marketplace, which is aimed at firms that have found it hard to implement e-procurement internally.

Steve Russell, head of BT Transact, said the firm was returning to its core strength in communications.

"We didn't want to sell e-procurement software, or as an idea to those who knew they already wanted to do it," he said.

"We wanted to become software-neutral and to help buyers focus on the strategic elements of e-business."

Alongside its iProcurement e-business software, Oracle also adds more than 200 customers to BT's trading community.

SMoct2002

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