19 September 2002 | Robin Parker
Silvon Software has launched a tool to help manufacturers react flexibly to unpredictable changes in market demand with improved forecasting.
The solution, Stratum Demand Planner, is designed to provide a means for manufacturers to combine historical data with statistical forecasting based on current and future developments, both internally and within the wider market.
Targeted primarily at manufacturers of consumer goods and pharmaceutical companies, the tool can either stand alone or be integrated into Silvon’s wider portfolio of supply chain analytics, sales, procurement, manufacturing, customer and web analysis tools.
Mike Hennel, chief executive of Silvon, said customers want to be prepared to handle potential new sales markets flexibly and to cope with shifts in demand in existing ones.
“Most manufacturers are seeing great shifts in demand and we want to provide focus on the information supply chain,” he told SM.
“Customers get point-of-sale data and want to marry that with shipment data, to analyse the impact of promotions and changing customer patterns and to ascertain true demand.”
Publishing firm HarperCollins is the first of Silvon’s 1,500 customers to use the tool, to forecast demand both for products in its back catalogue already in its stores and for new and future products.