13 March 2003 | Robin Parker
US collaborative software vendor Syncra Systems has developed applications to help retailers and manufacturers manage demand planning and promotional cycles.
The Syncra Xt Version 5.0 Collaboration platform combines existing collaborative planning, forecasting and replenishment tools with demand planning and replenishment software.
It is designed to be used with either enterprise resource planning systems or as a fully deployed suite to manage collaboration across the customer-supplier network.
The package includes Syncra Events, an application that helps retailers and manufacturers to co-ordinate details and life cycles of promotional price reductions, product launches, store openings and events that affect demand.
The aim is to engage customers and suppliers in volume planning and logistics.
Syncra says customers need to manage supply chain volatility and uncertainty - beyond basic forecasting - to collaborate most effectively with their suppliers and avoid either running out of stock or having excess inventory.
The launches are part of Syncra's strategy to promote its fifth year in business, and have been devised in consultation with strategic customers such as Kraft Foods, Unilever and Procter & Gamble.