02 October 2003 | Robin Parker
FreeMarkets is moving its European headquarters to London to better target UK customers as part of its plans to expand throughout the continent.
The sales and advisory team within the new office will run largely along commodity and region-specific lines. Ten new appointments will be made for specialists in commodities and services such as transport.
Shane Kulloch, managing director of FreeMarkets Europe, will move to London from the previous European headquarters in Brussels.
He said customers were increasingly dependent on specialised help from the vendor.
"The new team structure allows us to bring direct commodity expertise to customers in a more focused way," he said.
"The technology itself is necessary to create improvements but it is becoming more and more commoditised. The ability to use the technology, however, will never be a commodity and we want to listen to our individual customers."
The vendor is also setting up a site in Hungary as part of a drive to support its customers' increasing use of low-cost manufacturing bases.
The move follows the launch in August of FreeMarkets' consultancy division, which dedicates resources to advising customers on supply management and broader business strategy.
It also coincides with the launch of a second release of Supplier Implementation, its tool to help companies create, manage and track supplier adoption for new and existing products and services.