05 August 2004
Purchasers need high-quality communication skills when they develop a corporate social responsibility (CSR) strategy, according to Jason Middleton, founder of new consultancy Aequalitas.
"There must be a balance between CSR and other corporate performance targets, such as overall costs, and service delivery," he said.
And the best CSR strategy "is no magic wand", said Middleton, whose background is in supply chain consultancy, most recently running his own consultancy Iris.
"Purchasers may lose some valued suppliers in the process: those companies that are culturally resistant to CSR or that don't have the financial or human resources capabilities to make essential changes."
Middleton has also been a supply chain manager at Weir and Michael, an industrial packaging sourcing firm, and has carried out CSR audits of suppliers in China and India (see Features
, 22 July).