London hotels have upper hand on room prices

17 February 2005
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17 February 2005

Buyers of London hotel accommodation could find it difficult to get better deals this year, according analysts Deloitte.

Its latest monthly HotelBenchmark Survey, which provides yearly comparisons, found the London occupancy rate reached 77 per cent in 2004.

This is up 5 per cent on 2003 and close to the 80 per cent seen before the 9/11 attacks in the US.

Hotels could price their accommodation at what they need rather than what buyers will pay, said Marvin Rust, hospitality managing partner at Deloitte: "It will be harder to drive bargains."

A lot of major hotel chains now have their own online booking tools for corporate clients.

"The result is that more are setting their own rates without relying on agents to do their bargaining for them at prices that they might not prefer. It's about controlling their own stock."

The average corporate rate for a London hotel room rose by 6.1 per cent from £173 in 2003 to £183 in 2004. The average regional rate was £63 for 2004, up from £61 in 2003.





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