26 April 2007 | Paul Snell
Increased security in Walt Disney's supply chain has enabled the firm to reduce movie piracy.
The company said increased use of "track and trace" technology and secure delivery, through companies such as Securicor, had cut down on the number of film prints lost or stolen when distributed.
Marc Lange, European director of international sourcing and procurement at Disney, said: "We are getting better, but it can be very difficult to manage piracy."
He added one of the main issues was securing the small, local distributors for whom delivering prints for Disney was only a sideline.
Lange told a round table in London, organised by the Supply Chain Council last week, the main indicator for the success of the company's supply chain was delivering products "on time and in full".
He added digital distribution would mean creating two separate supply chains, but it was working with companies such as Apple and Orange to develop this.
Lange also said the company was considering sourcing products for sale in its Disney stores in new locations, including North Africa, Turkey and Egypt. It currently sources most of its products from around 200 suppliers in Asia.