Gone in the Wiink of an eye

1 February 2007
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01 February 2007 | Paul Snell

Japanese video game manufacturer Nintendo is suffering a supply shortage of its recently released Wii console.

The popularity of the console, which features motion-sensing controls, has seen the company sell 700,000 in Europe since it launched in December. According to independent figures, the UK accounted for around 200,000 sales.

Nintendo originally shipped four million consoles for the worldwide launches that took place in the run-up to Christmas - the largest number ever for a Nintendo console launch.

Laurent Fischer, marketing director for Nintendo Europe, said: "We are facing such high demand that unfortunately we are facing stock shortages. We are doing everything possible to combat this by attempting to deliver consoles to retailers."

Another Nintendo spokesman told SM: "We haven't been able to keep up with demand. We were faced with the option of launch or hold back, so we were damned if we did, or damned if we didn't."

The company has considerable experience in handling high-demand product launches, following the success of its DS handheld games machine and previous home consoles.

SMfeb2007

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