'iGeneration' will change IT buying

1 March 2007
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01 March 2007

There will be a "sea change" in the way technology is bought and sold in the next five years, according to IT research firm Ovum Summit.

This will be driven by the rise of the so-called "iGeneration" - staff familiar with technology in both their personal and professional lives. This means buyers will have to purchase more personal, flexible IT products.

Mary Turner, vice-president at Ovum Summit, said: "The 'iGeneration' will drive more business-critical IT purchase decisions, significantly changing the way vendors package and deliver a wide range of solutions."

She said that this change was partly down to natural demographics as the "baby boomers" retired or moved further up the corporate ladder, away from day-to-day buying decisions.

She added that IT buying decisions were more closely linked to the business strategy and that firms should be looking for suppliers that could provide these products this year, to gain competitive advantage by 2009.

Ovum is part of the Datamonitor Group. For more details, visit www.ovum.com.


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