Red meat supply chains must improve

8 May 2007
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09 May 2007 | Antony Barton

Better supply chains could save the British red meat industry £500 million a year.

Martin Grantley-Smith, chief executive of the Red Meat Industry Forum (RMIF), said effective supply chains were essential to maintain the profitability of the industry.

The RMIF said consumption of red meat is at its highest for more than a decade, providing opportunities for the industry. The challenges of a global market mean the industry must continually improve, and the involvement of the whole supply chain - from producer to end-user - is crucial.

Speaking at the Institute of Agricultural Engineers' annual conference, Grantley-Smith said: "Red meat supply chains in the UK tend to be long and fragmented. British red meat businesses show excellent entrepreneurial skills but often do not pay enough attention to the way the business is run or to the relevance of the whole supply chain.

"Whether it be at farm level or post farm-gate, the improvement process quickly identifies the real benefits of working more closely with the rest of the supply chain. Getting the message out to farmers is a key challenge and all organisations in daily contact with them can play a role in the communications process."



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