26 November 2007 | Paul Snell
More firms believe they will improve financial instead of PR return on investment from a green supply chain.
According to the Green Transportation & Logistics Global Report 2007, published by networking group eyefortransport, just under half of firms worldwide believe finance, and not reputation, is the major beneficiary of green initiatives.
This belief was most popular among Middle Eastern and Asia-Pacific firms (49 per cent), followed by European (47 per cent) and finally US firms (38 per cent).
But the survey also found that although many businesses were looking to environmental improvements to increase efficiency, this was not a reality for most firms. More than half of respondents globally believed green initiatives had not affected their efficiency, for better or worse.
The main driver for green schemes was found to be improving energy efficiency. This was followed by measuring and reducing emissions.
The survey canvassed 536 senior transport and logistics executives worldwide.