New guide for best way to buy events services

16 September 2007
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17 September 2007 | Antony Barton

CIPS' new guide to working with events services providers outlines the challenges buyers face in this area and details best practice.

The CIPS Events Services Guide, now available on the institute's website, cites lack of management focus, fragmented purchasing and difficulty in measuring effectiveness as three of the typical obstacles that buyers must address from the outset.

It describes the best way to deal with remuneration, measurement and evaluation, and includes a checklist and an example of bad practice.

CIPS collaborated with the Hotel Booking Agents Association, events industry association Eventia and Meeting Professionals International to create the guide.

Ian Schollar, CIPS head of practice development, said the partnership approach in producing the guide proved beneficial: "The learning and knowledge gathered by all the groups involved has been significant and gives us a great platform from which to develop future understanding. This guide will prove to be an invaluable tool for both the procurement profession and the events services industry."


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