01 September 2008 | Jake Kanter
Small suppliers can be just as attractive as large ones during difficult economic conditions, according to more than half of buyers.
The latest SM100 poll found 64 per cent of purchasers would not necessarily turn to big vendors when times are tight. Instead, they commended small suppliers for being "agile" and often offering a more responsive local service.
Most respondents argued big suppliers are no safer and said small providers can have a greater customer focus for their clients.
However, a survey carried out last month by BT Business and Cisco found 52 per cent of 253 buyers thought small firms offered less competitive rates than their larger counterparts. It also said 40 per cent were less likely to choose a small supplier while times are tough (Web news, 13 August).