22 January 2008 | Paul Snell
Many members of the marketing supply chain believe the tendering process for services carries an "unnecessary workload" for both buyer and supplier.
According to a survey of 200 agencies, carried out by marketing consultancy AAR, only 17 per cent thought tenders for work were handled well, while 47 per cent said they were carried out poorly.
It also found new business teams in agencies spend more than a quarter of their time completing tenders. And even though over half of tenders ask for the same information, neither the questions nor format are standardised, increasing the time needed to complete them.
Kerry Glazer, chief executive at AAR, said in a statement: "This is clearly an area where both procurement teams and agencies could benefit from a degree of question standardisation so that the wheel doesn't have to be reinvented at times."
She added that AAR was in discussion with CIPS to improve the process in a way that was beneficial to both sides. "There is a major opportunity to improve the way in which the tendering process is currently undertaken, both for the benefit of the agencies and client procurement teams," said Glazer.