17 July 2008
Suppliers of meetings and events venues should be clearer about their green credentials when talking to buyers.
Yvette Rudge, marketing procurement manager at Deloitte, told delegates at the HBI Meetings Management Forum in London last week it was difficult to quantify how vendors are working to reduce carbon emissions because the measurements they provide are not always clear.
She added better guidance would make it easier for buyers to differentiate between suppliers.
Matthew Roberts, head of sales for Hilton in the UK, agreed. He said suppliers had responded to sustainable challenges in a "fragmented" way and were unsure how best to measure the carbon footprint of their venues.
"We need to enable buyers to make informed choices and talk about products in sustainable terms at the point of sale. We should offer forms of measurement and quantify achievements on sustainability."