Apple takes best supply chain award

29 May 2008
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30 May 2008 | Paul Snell

Electronics firm Apple has taken the top spot in AMR Research's annual ranking of the world's top 25 supply chains.

The iPod and Mac maker moved up from second in 2007, to switch places with last year's winner mobile phone firm Nokia. Dell, which was ineligible for ranking in 2007, returned to the list in third position, pushing Procter & Gamble and IBM down into fourth and fifth place respectively.

AMR said Apple had successfully countered critics who had complained its basic supply chain performance was poor. It said the launch of the iPhone had met high-demand and necessary quality. Ensuring essential components were available well in advance and upgrading information systems had allowed the company to satisfy a "rabid fan base".

The report also said Nokia had led the way on "supplier collaboration practices, engineering and design for supply chain" and had a supply chain that was "the envy of even the best companies".

Tesco was again the highest placed UK firm, falling from eighth in 2007 to twelfth in 2008.



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