Scottish public sector gets marketing framework

9 January 2009

09 January 2009

The Scottish Government has selected 50 marketing agencies for a framework agreement to provide services for all public sector buyers in the country.

The agreement, which is scheduled to run for just over two years, became active at the start of the year and is worth up to £80 million. Just under three quarters of firms selected by the Government are SMEs.

The national executive hopes the agreement will drive savings with a greater number of public sector organisations having access to the agreement. Use of the same agencies will also improve co-ordination of marketing across the public sector.

John Swinney, cabinet secretary for finance and sustainable growth, said the deal would provide better value for money as well as a better service.

Suppliers on the framework are split between seven categories; marketing, PR, digital, design, research, events and direct marketing.

The Scottish public sector has a total saving target of £1.5 billion by 2010, as part of the McClelland review of public spending (News, 30 March 2006).

SMjan2009

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