08 June 2009
Buyers and consultants would benefit from support similar to the Magic and Logic guidance, developed to improve relationships between marketers, purchasers and advertisers.
At a roundtable last week on the value of the accreditation of consultancies, purchasers said guidance on becoming an intelligent client could accompany the code of practice for suppliers, established by the Management Consultancies Association.
"I don't think calling it a code of conduct for clients is the right thing to do, but there are things that can be done to educate procurement people on this," said Peter Smith, managing director of Procurement Excellence.
He added the popularity of an accreditation scheme for consultants is likely to increase with buyers over time, until it became expected suppliers had certification, much like they do with ISO standards.
Buyers said evidence that a supplier was certified would influence a sourcing decision, if the provider could explain how they apply the code.
"It demonstrates they are thinking a bit more laterally, rather than the simple 'we can do x, y and z'," said Paul Vincent, managing director of Insight Sourcing Solutions.