26 May 2009
Most buyers are happy to get approaches from new suppliers, the latest SM100 poll shows, but many get frustrated by overly-persistent cold callers who do not do their homework.
Of those surveyed, 79 per cent said they welcomed approaches from prospective vendors.
Many respondents said the would-be suppliers could alert them to a better deal.
A short phone call followed by an email with more information was the favoured method of contact.
A lack of preparation was cited as a frustration.
"Many think they can sell you printer cartridges cheaper than you got them last week - usually from the same company," wrote one respondent.