Cold-calling is welcomed

25 May 2009

26 May 2009

Most buyers are happy to get approaches from new suppliers, the latest SM100 poll shows, but many get frustrated by overly-persistent cold callers who do not do their homework.

Of those surveyed, 79 per cent said they welcomed approaches from prospective vendors.

Many respondents said the would-be suppliers could alert them to a better deal.

A short phone call followed by an email with more information was the favoured method of contact. A lack of preparation was cited as a frustration.

"Many think they can sell you printer cartridges cheaper than you got them last week - usually from the same company," wrote one respondent.

SMmay2009

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