12 February 2010 | Jake Kanter
Nearly three-quarters of buyers are not rewarded for hitting savings targets, according to the latest SM100 poll.
The survey of 100 international buyers found 73 per cent did not receive a bonus for slashing costs, while 27 per cent were rewarded for their efforts in driving savings.
A number of the respondents expressed displeasure at not securing financial recognition for making cutbacks. Others said that savings were “part of the day job” and it would be unfair to expect rewards for something they were required to do.
In addition, many purchasers said savings targets formed part of a set of goals they need to achieve to release a bonus. These included customer satisfaction ratings and spend visibility.
Those that did receive bonuses said it was important for motivation, but could also result in loss of morale if targets are not hit. Recruiters told SM that bonuses were attractive to talented candidates.
A number of respondents admitted that their bonuses had been cut or reduced during the downturn.
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