UK supermarket woos African suppliers

24 February 2010

24 February 2010 | Gareth Mytton 


Sainsbury’s strengthened its relations with African growers and suppliers with a series of events earlier this month.

Senior executives from the supermarket chain held talks in Kenya and South Africa.
 


At two-day events in Nairobi and Cape Town speakers – including trading director Mike Coupe, and Judith Batchelar, director of Sainsbury’s brand – met vendors to discuss food security, Fairtrade and sustainability.
 


The events were followed by a UK conference last week opened by Sainsbury’s chief executive Justin King.
 


Liz Jarman, head of product development for grocery and head of Fairtrade at the retailer, said: “These events have helped to bring us closer to our African growers and suppliers and we in turn have given them a greater understanding of the UK grocery market.”
 


Fairtrade agreements guarantee vendors a minimum price for their products. They earn premiums on various products when the market price rises above this. For example, they receive a $0.10/lb (£0.06) premium when coffee prices exceed market rates, $0.50/kg (£0.32) for tea and $1 (£0.64) for a box of bananas.


Sainsbury’s reported sales of Fairtrade goods had reached £218 million in the past 12 months. According to the Fairtrade Foundation, this has generated a “premium” of $16 million for suppliers.

Supermarkets were in talks with the Fairtrade Foundation regarding responsible cotton sourcing ahead of Fairtrade Fortnight in the UK, which began this week.

LATEST
JOBS
Hounslow, Heathrow /Richmond upon Thames
Competitive salary depending on experience plus generous share award
Tails.com
Gatwick, West Sussex
Competitive plus benefits
Gatwick Airport
SEARCH JOBS
CIPS Knowledge
Find out more with CIPS Knowledge:
  • best practice insights
  • guidance
  • tools and templates
GO TO CIPS KNOWLEDGE