Dyson chief opens CIPS Conference 2010

23 September 2010

23 September 2010 | Lindsay Clark

In his opening speech to today's CIPS Conference 2010, Sir Richard Needham, Dyson international and commercial director, told delegates they need the right management around innovative people to make creative ideas come to life.

He said: “The thing that goes alongside innovative concept is, of course, the management of the whole thing. If you don’t have the right management and the right structures then it's not going to work.”

Since he joined Dyson the company has gone from a £6 million turnover firm “run from a tent” to a business with £850 million turnover and a 35 per cent share of the worldwide vacuum cleaner market by volume.

The company has also successfully launched in Japan, the home of consumer electronics, where it is now third in the sector.

But instead of choosing an engineering, commercial or business expert to run its operations in the country, Dyson elected to hire a diplomat, Needham said. “They speak the language, they are bright, cultured, they have got good manners and they know how to sell. That’s what diplomats do, they are selling their country.

“The Japan story would not work were it not for the people that we chose to run it.”

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