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Supply Chain Collaboration: How to Implement CPFR and Other Best Collaborative Practices
10 January 2011 | Lindsay Clark
Consumers will be the driving force behind greater supply
chain collaboration, a study has found.
The research by the ConsumerGoods Forum, an industry group that includes Unilever, Nestlé and Kraft among others, says
that by 2020, the public will create demand directly from their homes, on
mobile devices or in store.
“They are the trigger for an
optimised collaborative supply chain flow: this next level of supply chain
optimisation is based on transparency and collaboration,” said the report, which
was produced with consultancy Capgemini.
Over the next decade, supplier production
will be brought into line with predicted and actual demands from consumers,
rather than based on the forecasting models used today.
In the report’s vision of the future, products
will be shipped to collaborative warehouses in which multiple manufacturers
store their products. Competing firms will then collaborate to collect and
deliver the goods. They will be driven by demand for carbon-efficient
distribution and limited supply chain capacity.
“There are clear trends that drive the
need to optimise and share our supply chains,” the report said. “Increasing
urbanisation – which leads to strict regulations by city governments – requires
new collaborative formats for city distribution. Consumer awareness about sustainability
demands a more CO2-friendly supply of products and services. Increased adoption
of consumer technologies and the ageing population will significantly change
shopping behaviour and will lead, for example, to strong growth in home shopping.”
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