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24 March 2011 | Angeline Albert
The Adidas group has pledged to use
more sustainable cotton in all of its products by 2018.
As a member of the Better Cotton Initiative, the sportswear company aims
to make the cotton-making process more sustainable by cutting water
consumption, reducing pesticide use in farming and improving working
By 2015, it aims to use more sustainable
cotton in 40 per cent of all of its products.
The pledge is part of the group’s five-year
environmental strategy, published in its 2010Sustainability Report.
“By supporting the Better Cotton Initiative,
we want to contribute to making global cotton production better for the people
who produce it, better for the environment it grows in and better for our
consumers,” said Herbert Hainer, group CEO.
Meanwhile in December, five of Adidas’s North
American sites gained ISO 14001 certification, the international environmental
management system standard. The group said it is committed to reducing its
carbon emissions from its locations by 30 per cent by 2015. It also aims to cut
energy consumption by 20 per cent.
As part of its sustainability efforts, Adidas
is setting up “adiZones” across England to increase sports participation in the
UK in the run up to the London 2012 Olympic Games.
efforts include its phasing out of PVC in 2000 and its switch to water-based
adhesives in its athletic footwear manufacturing.