Sustainable cotton goals set by Adidas

24 March 2011
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24 March 2011 | Angeline Albert 

The Adidas group has pledged to use more sustainable cotton in all of its products by 2018.  

As a member of the Better Cotton Initiative, the sportswear company aims to make the cotton-making process more sustainable by cutting water consumption, reducing pesticide use in farming and improving working conditions.

By 2015, it aims to use more sustainable cotton in 40 per cent of all of its products.

The pledge is part of the group’s five-year environmental strategy, published in its 2010Sustainability Report.

“By supporting the Better Cotton Initiative, we want to contribute to making global cotton production better for the people who produce it, better for the environment it grows in and better for our consumers,” said Herbert Hainer, group CEO. 

Meanwhile in December, five of Adidas’s North American sites gained ISO 14001 certification, the international environmental management system standard. The group said it is committed to reducing its carbon emissions from its locations by 30 per cent by 2015. It also aims to cut energy consumption by 20 per cent. 

As part of its sustainability efforts, Adidas is setting up “adiZones” across England to increase sports participation in the UK in the run up to the London 2012 Olympic Games.

Past sustainability efforts include its phasing out of PVC in 2000 and its switch to water-based adhesives in its athletic footwear manufacturing. 

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