Companies worried about transparency of cloud computing

13 October 2011

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13 October 2011 | Adam Leach

A lack of transparency from cloud computing suppliers has left many businesses questioning whether to modernise their IT operations, according to a survey.

Cloud computing has become increasingly popular over recent years due to the lower costs and increased efficiency it offers in comparison with storing data on internal servers. However the survey, commissioned by cloud computing provider NewVoiceMedia and conducted by LM Research, found that 42 per cent of companies are hesitant to commit to the service as they believe suppliers are not being open enough with them.

Jonathan Gale, CEO, NewVoiceMedia, said: It’s worrying but not surprising, that businesses simply don’t trust their cloud computing suppliers to give them the level of service they are promised. Cloud vendors, particularly in the contact centre space, don’t appear to focus on, or even understand, the importance of the customer experience in building a compelling proposition.”

Speaking at the CIPS Conference last week Belinda Doshi, a partner at Field Fisher Waterhouse, described cloud computing as a “new frontier” in legal risk management. In her presentation, Doshi raised her own concerns over the transparency of cloud computing suppliers and told buyers when thinking about cloud services, they should ask themselves: “Where is my data? How do I get my data out if my SAAS provider goes under? How do I move my data to another provider?”

Despite the transparency concerns highlighted by the survey - which was comprised of 750 senior managers from UK businesses - it found that companies are still attracted to it as it can aid flexible working. Data and services stored through cloud computing just need an internet connection to access.

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