London 2012 'sets new standards' on sustainable merchandise

14 October 2011

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15 October 2011 | Adam Leach

The sustainable approach to merchandising taken by the London Organising Committee forthe Olympic Games (LOCOG) is “setting new standards”, according to a report.

In areview published this week, The Commission for a Sustainable London2012 highlighted LOCOG’s decision to set a sustainability strategy from the offset. In particular, it praised the Committee’s sustainable sourcing code and diversity and inclusion business charter.

The report said: “There will always be challenges in supply chain management for merchandise and there is evidence that this is making a difference to the products being produced for the Games and the packaging they are supplied in.”

The Commission, which overall gave LOCOG a ringing endorsement of its procurement practices, identified “full public disclosure of supply chain locations” as a goal for companies to aim for in the future. It welcomed the fact that LOCOG receives full supply chain transparency from its suppliers, but called on it to increase efforts to encourage suppliers to also disclose this information to the public.

The report said: “The commission accepts that LOCOG is not able to get full public disclosure across the entire supply chain. However we believe that they need to endeavor to get greater public disclosure than is currently expected.”

LOCOG investigated full public disclosure but concluded it would create too high an administrative burden. As a result it encouraged companies to be fully transparent but stopped short of making it a contractual requirement.

So far only one supplier has adopted full transparency. Sports brand Adidas has disclosed the location of every factory involved in the supply chain for its London 2012 merchandise. “The Commission congratulates Adidas on their leadership,” it added.

Earlier this week, Gerry Walsh, procurement director at LOCOG, disclosed the International OlympicCommittee (IOC) had been very impressed with theprocurement team's efforts.

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