Where did your canned fish come from?

12 October 2011

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12 October 2011 | Angeline Albert  

Seafood company John West has launched a ‘can tracker’ tool to give greater transparency of its sourcing policy and supply chain.

From this week, the canned seafood manufacturer began inviting customers to type in the barcode on any purchased John West product to find out where their fish was caught, including which ocean and the boat that made the catch.   

The company said: “We know the origins of every product in our range and we are committed to sharing this detail with all our customers, starting with tuna and rolling out across our other seafood ranges over the next 18 months.”

It added: “We work with suppliers to ensure that the principles that underpin our sourcing policy are applied to improve the traceability of fisheries products back to their origin, strengthening buying procedures within the industry. For example, all our mackerel suppliers commit by contract to deliver mackerel that has been caught from sustainable sources.”

A plan to source 25 per cent of its UK sales of tuna by pole and line by the end of 2012 began last month. The company said this will increase to 50 per cent by the end of 2014. It is committed to sourcing 100 per cent of its UK sales of tuna from a mixture of pole and line and/or ‘FAD-free’ (fish aggregation devices) sustainable catch methods by the end of 2016.

John West products include canned tuna, mackerel, salmon, sardines, clams, prawns, anchovies, crab, lobster and black lumpfish caviar.

Visit the company’s website to test out the tracker.

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