'Don’t be boring,' says bra entrepreneur Michelle Mone

13 August 2012

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14 August 2012 | Rebecca Ellinor

Buyers should be creative and full of ideas if they want to get noticed by the board, Ultimo bra entrepreneur Michelle Mone told SM.

The co-owner of MJM International, which includes the Ultimo, Bra Queen and Adore Moi brands among others, said: “As the world changes the business has to change with it and not be afraid to do so. Be proactive, bring ideas to the table and don’t just do the same mundane things every month. Think of new opportunities or places the business hasn’t gone before. Be creative - that’s what chairmen and chief executives look for.”

Mone, who will present on ‘Turning ideas into reality’ at the CIPS Annual Conference on 4 October at Kings Place in London, added: “I don’t want boring people around me, I want people who are full of ideas to move the business forward, there are plenty of people out there and I want the best for my business.”

Mone, who left school with no qualifications to get a job to help support her family and was running Labatt Brewing Company’s sales and marketing team five years later, said being positive was also important. “Be upbeat not all doom and gloom because there’s enough of that in this world.”

● MJM International was set up in November 1996 and Mone is now one of Scotland’s biggest business ambassadors. Call 020 7880 7555 to book your ticket to the CIPS Annual Conference and Exhibition today to hear her speak. And read the full interview with Michelle Mone in the September issue of SM.


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